Samsung joins Google in RCS shaming Apple

Samsung has launched a brand new video in assist of Google’s #GetTheMessage marketing campaign which requires Apple to undertake RCS or “Wealthy Communication Companies,” the cross-platform protocol pitched as a successor to SMS that adopts lots of the options present in trendy messaging apps… like Apple’s personal iMessage.

The video, titled “Inexperienced bubbles and blue bubbles wish to be collectively,” exhibits a Romeo and Juliet-style dialog between two customers who wish to be collectively, however who’re saved aside by certainly one of their “dad and mom.”

“What did inexperienced ever do to them? We’re bubbles too,” certainly one of them asks.

The “bubbles,” after all, are a reference to Apple’s iMessage interface which exhibits feature-rich blue bubbles for messages despatched between Apple customers, and discordant inexperienced SMS bubbles with lowered performance when Android customers take part within the chat. This two-class system is very irritating in nations just like the US the place about half the inhabitants is utilizing an iPhone and the opposite half is working Android on a Samsung gadget.