Posted by Paul Feng – Vice President of Product Administration, Google Play
Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google consultants. If you happen to’re not one of many attendees becoming a member of us in individual this yr, right here’s a sneak preview of the product information we’ll be sharing that will help you develop profitable, long-term companies on Google Play.
Try our high 5 updates within the video under, or learn on for the complete checklist.
Extra methods to spice up development and engagement
This yr, we improved three of our most impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.
Customized retailer listings allow you to optimize your conversion fee and acquisitions by creating completely different messaging for various consumer segments. A lot of you may have already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Adverts campaigns, or to inactive customers.
Now, we’re making it even simpler to create and handle your listings with the flexibility to:
- Save your listings as a draft to proceed modifying later
- Schedule your listings to publish whenever you need and for the period you select
- Check your listings with a portion of your viewers earlier than rolling them out
Final yr, we launched a brand new Play Console web page devoted to deep hyperlinks that will help you uncover extra alternatives for development and engagement. This web page flags damaged deep hyperlinks and supplies detailed steerage on repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your high web site URLs and their deep hyperlink standing.
This yr, we improved the web page with new metrics and insights that will help you take advantage of your deep hyperlink technique. Now you can:
- Be certain the touchdown pages out of your ad campaigns are deep-linked
- See the proportion of your top-performing URLs which have been deep-linked, so you possibly can see the place you may have a possibility to direct extra customers to your app
- Discover out what proportion of customers along with your app put in would have the URL open contained in the app
For recreation builders, we’ve expanded our Google Play Video games on PC beta that will help you develop your consumer base. Since we launched this system final yr, we’ve seen an amazing quantity of development. Google Play Video games on PC presently reaches customers in additional than 120 international locations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Hearth MAX, and Indignant Birds 2*. Study extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your development.
Extra methods to achieve your monetization targets
That will help you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that will help you optimize your costs, attain extra patrons, and higher handle consumer purchases.
At this yr’s I/O, we launched worth experiments for in-app merchandise, permitting you to check worth factors and optimize for native buying energy at scale. Subsequent month, you’ll be capable of:
- Save your experiments as drafts to edit later
- Take away a poorly performing variant through the experiment
- See warning notifications for potential worth configuration points
- Apply the ”successful” worth to any and all merchandise inside the experiment
We’ve additionally began routinely updating our min/max worth ranges to mirror forex fluctuations in opposition to the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we advocate a worth adjustment of your in-app merchandise.
We additionally made a number of updates that will help you higher attain a world viewers. Now you possibly can extra effectively show obtainable merchandise and gives to customers primarily based on regional availability with the brand new getBillingConfigAsync API, which supplies the consumer’s relevant nation for Google Play. Our in depth fee methodology library now contains widespread fee strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.
Coming quickly, real-time developer notifications will increase to incorporate notifications for one-time purchases and voided purchases akin to cancellations, revocations, and chargebacks. These provides you with extra visibility and assist you to higher handle purchases, together with making faster entitlement changes and taking motion in opposition to potential fraud and abuse.
We’re additionally persevering with our dedication to consumer alternative billing, providing you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in consumer alternative billing can supply an extra billing system alongside Google Play’s in over 35 markets. And now, we’re making the various billing APIs obtainable to taking part builders with customers throughout these markets. With the APIs built-in, builders can sit up for a extra streamlined expertise:
- Consumer alternative screens rendered by Google Play: you’ll not have to construct and preserve the data and/or alternative screens as required by UX tips
- Different billing settings in Play Console: handle various billing settings for eligible apps, together with market enrollment, fee methodology brand, and extra
- Simplified transaction reporting: eradicating handbook touchpoints
- Google Play Prime Charts: transactions reported by way of API are mirrored on Prime Charts
- Improved reporting: transactions reported by way of API allow extra detailed developer reporting – together with trade charges, related app package deal ID, service charge charges, and extra
Serving to you ship high-quality experiences
To attach individuals with experiences they’ll love, we constantly put money into new instruments, options, and applications that will help you construct high-quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core worth, consumer expertise, technical high quality, and privateness and safety.
For instance, we’re growing the app bundle dimension restrict from 150MB to 200MB that will help you ship extra performance to enhance your core worth and consumer expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app dimension.
That will help you enhance your technical high quality, we’re excited to announce some new options in Android vitals that will help you monitor your title in opposition to per-device dangerous habits thresholds and successfully handle and debug points. Now you can:
- Monitor and detect points with launch rollouts utilizing hourly vitals knowledge
- Analyze longer-term traits in technical efficiency with 3 years of Android vitals knowledge
- Prioritize gadgets by enterprise influence with per-device enterprise metrics like retailer itemizing impressions, common ranking, and every day lively system metrics
- Get notified by way of e-mail and Play Console Inbox when your per-device dangerous habits threshold exceeds 8%
- Analyze Android vitals crash occasion knowledge and potential fixes alongside your code instantly inside Android Studio by way of App High quality Insights
- Grant Play Console teammates restricted entry to app high quality knowledge solely
And eventually, to assist make sure you’re delivering one of the best expertise to your customers when you’re on the go, take a look at the just lately refreshed Play Console app, the place you possibly can:
- Monitor the metrics you care about
- View and reply to evaluations
- Monitor and handle your apps throughout tracks and releases
- Handle your app’s orders and concern refunds
- Obtain messages from Google Play
Defending your enterprise with the Play Integrity API
Over the previous few years, we’ve continued to put money into the Play Integrity API to make sure that customers expertise your apps and video games the best way you propose.
As we speak, we’re asserting a number of main updates, together with:
- Low-latency Play Integrity API normal requests are leaving beta and turning into obtainable to all builders, providing you with integrity verdicts which might be 10X quicker
- A new opt-in Play Shield sign checks whether or not Play Shield is on or off and whether or not any identified malware is detected
- A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
- SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses
We hope you make the most of all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we will construct the instruments it’s worthwhile to energy your development. Thanks for being a part of the Google Play group.
*Google Play Video games on PC is accessible to obtain in 122 international locations as of Nov 15, 2023.
